Compound Leverage
Issue #0020
On Monday, we co-hosted a training session with sales trainer Thomas Ellis, who focused on using ChatGPT to generate 15 lead profiles quickly. Using Thomas's framework—Better, Unique, and Desirable (B.U.D.)—we showed attendees how AI could simplify identifying and targeting ideal customers, helping them save time and effort.
Couldn’t Make It?
No Problem.
Here’s a Quick Way to Do It with ChatGPT
Even if you couldn't attend the training or are looking for better ways to target customers, I’ve got you covered.
Here’s a quick method you can start using right now:
Step 1: Define What Makes You A B.U.D. To Your Best Customers
Better: What advantages do your top customers have over others? Are they more responsive, more engaged, or have higher budgets?
Unique: What sets them apart? Are there specific industries or niches where they stand out?
Desirable: Why do you want more customers like them? Are they long-term clients, repeat buyers, or quick to convert?
Step 2: Use This ChatGPT Prompt to Create Your Lead Profiles
Copy the prompt I used in the training here or the sample prompt below.
“I’m looking to generate 15 ideal customer profiles for my business. Consider these criteria: Better (what makes these customers high-value or ideal), Unique (traits that make them stand out from the average customer), and Desirable (reasons I’d want to work with more like them). Please provide profiles highlighting these characteristics, including industry, role, company size, and relevant behaviors or traits.”
Step 3: Fine-Tune and Target
Work with ChatGPT to review and improve the profiles generated by adding data from your best customers.
Here are some key details you can include to make your lead profiles more precise:
Geography (e.g., customers within 20 miles of Washington, D.C.)
Company Size (number of employees)
Challenge Faced (e.g., compliance issues, lost sales, customer churn)
Trigger to Take Action (e.g., compliance requirements, need to recover lost sales)
Job Title of Buyer (e.g., Head of Sales, Purchasing Manager)
Industry (e.g., real estate companies, architecture firms with 3+ employees in business for over 10 years)
Revenue Range (e.g., $1M - $5M)
What They Bought From You (What product or service did you sell them)
With a clearer picture of your ideal leads, you can adjust your sales and marketing strategies to connect with them more effectively.
To help you go even further, we’re offering a Create More Sales with AI Prompt Pack for $49 to our newsletter subscribers (Regularly $79).
This pack gives you four prompts to help you build target customer profiles, find and research ideal accounts and decision-makers, set clear goals, and create a 90-day Action Plan—all with step-by-step guidance so you can take immediate action.
Whether you use the prompt pack or do it yourself, this system can help you target the best customers using AI.
Marvin