Compound Leverage

Issue #0052

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I met with a client to review her THINK findings and discuss ways they could leverage AI.

We uncovered insights about their business and customers.

"This data is great," they said, "but I just want a workflow to take work off of me that I'm doing right now. When will you give me an automation?"

That response revealed the underlying problem with most AI projects and people’s approach to AI.

Too many view the strategic part of figuring out what to do as the appetizer, rather than the main course.

They want AI to automate busy work, not disrupt their workflow.

Let me ask you something: If I told you I connected to all your customer data, analyzed all your projects, and found out that:

• You make the most money selling two of your six services

• These customers meet one specific set of criteria

• These customers have the shortest sales cycle

Would that be compelling? You'd think so, right?

Most people want to utilize AI to do the same work autonomously.

They focus on symptoms, repetitive work, and time-consuming tasks that consume their day, instead of addressing the underlying cause.

Here's the hard question: Will automating your current workflow get you where you want to be in one year?

Or get you the same results cheaper?

It's the difference between treating a symptom and curing the disease.

We focus too much on symptoms with AI, most of which have little to do with the power of AI.

Yes, AI can help with busy work.

But strategic prompting connects AI to the work that matters, tied to your goals that matter.

Here are a couple of ways strategic prompting works.

“As a government contractor, I want to identify every Executive Order passed this year, then show me the allocation of funds, and tell me which federal, state, and local agencies received the funds.”

“I plan to run Deep Research on my website, provide information about my business, what I sell, and my target customer, and then say I want you to find companies that meet that criteria in the next 30 days.”

“I am a job hunter, I’ve applied for over 60 jobs without an offer in my field, I want you to interview me, analyze my job applicant results then go on Indeed, and search the internet for hidden job opportunities build a daily action plan to landing a job in the next 60 days.”

When you write prompts that compound business impact, you're not just saving time; you are multiplying your advantage.

Marvin

P.S. Three ways I can help you compound AI with THINK:

1. THINK AI Toolkit - Get 20+ plug-and-play AI use cases, an AI framework, ready-to-use templates, and step-by-step guidance to compound with AI. No coding skills required. Use internally or with clients. $97 (increases to $147 soon). See everything inside.
   

2. THINK Evaluation - Book a complimentary 20-minute call to discover how THINK can help you compound with AI.
   

3. Strategic Prompting with THINK - Learn how to build AI prompts strategically with the THINK approach. Join the waitlist to get notified when the course launches.