Compound Leverage
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I saw a LinkedIn post from a video creator dismissing AI tools like Veo 3.
"They're only good for memes," he said. "Until they integrate with Adobe Premiere and Davinci, I've got nothing to worry about."
Meanwhile, Hollywood studios are quietly using AI for scriptwriting, special effects, editing, storyboarding, and character design, without announcing it and without waiting for "perfect" tools.
They're not replacing Spielberg. They're replacing the 20 junior people who used to support the end product.
This is what I am seeing:
People dismiss AI because:
They don't know how to use the tools strategically
They try to do too much at once
They're looking for reasons not to change
They forget—this is the WORST AI will ever be
While they wait for the "big moment," their competition is already using AI for a thousand tiny cuts.
Is the video creator waiting for Adobe integration? His competitor just produced 10x more content using 20 different "imperfect" tools.
That service business waiting for "enterprise-ready" AI? Their competitor just won three more contracts using ChatGPT and Claude for proposals.
The revolution isn't coming. It's here, happening in micro-work.
That video creator's blindness is exactly what's killing service businesses.
While he waits for Veo 3 to be "professional grade," studios are using:
Script drafts (AI writes 10 versions in an hour vs 2 weeks for one)
Storyboarding (100 concept frames before lunch)
Character design (Iterate faster for client review)
Effects previsualization (Show clients options, not just ideas)
They're not replacing the director. They're eliminating the bottlenecks.
Look at these service industry examples
Government Contractors:
Still manually checking compliance matrices? AI does it in seconds
Taking 3 days for past performance write-ups? AI pulls from your library instantly
Spending weeks on technical volumes? AI creates first drafts from your wins
Analyzing competitor contracts manually? AI scans SAM.gov while you work on something else
Real Estate Professionals:
Writing property descriptions from scratch? AI generates 20 variations
Building market reports manually? AI analyzes MLS data in minutes
Creating buyer personas one by one? AI segments your database instantly
Drafting contracts word by word? AI adapts your templates automatically
The 4 Stages of Getting Left Behind
Stage 1: "AI can't do real work." Your competitor uses ChatGPT for rough drafts. Saves 2 hours daily. You mock them for using "toys."
Stage 2: "It's just for simple tasks." They automate research, compliance checks, and first drafts. One person now handles the work of three people. You say it's "just basic stuff."
Stage 3: "But it can't replace experience." They build AI systems trained on their best work. New hires perform like veterans on day one. You insist "relationships matter more."
Stage 4: "We should look into this." You finally start. They've won deals with three of your dream clients.
The Thousand Cuts Already Happening
Nobody says, "We replaced our proposal team with AI."
Instead:
The compliance person now handles 5x more RFPs
The marketing coordinator produces daily content, not weekly
The sales rep personalizes 100 proposals, not 10
The operations manager tracks 50 projects, not 5
Same headcount. 10x output.
Why Most People Miss It
They're looking for the wrong signals:
Waiting for 100% accuracy (while accepting 70% from humans)
Demanding full integration (while using 15 disconnected tools)
Requiring industry certification (while competitors start)
Insisting on zero risk (the riskiest position of all)
It's not "Is AI ready?"
It's "Can you afford to give your competitors a 12-month head start?"
Because every day you debate, they're:
Building their skills
Training their teams
Changing how they work
Winning deals with half the effort
Stop thinking about AI as a threat to your work.
Start thinking about it as 4 new employees who work 24/7, never complain, and cost less than your coffee budget.
Marketing Employee: Creates content, case studies, and campaigns
Operations Employee: Manages documentation, compliance, and processes
Sales Employee: Drafts proposals, analyzes opportunities, and follows up
Admin Employee: Handles scheduling, reporting, and routine tasks
Build these AI employees now, or risk losing to someone who has them.
That video creator dismissing Veo 3? In six months, his competitor will produce 10x more content at half the cost. Not with Veo 3 alone, but with 20 different AI-integrated workflows handling 20 different micro-tasks.
Here's your competitive reality:
Every day you debate whether AI is "ready," your competitor gets one day better at using it.
Stop waiting for the perfect AI solution. Start building your Strategic AI workforce.
Those who lost opportunities could have won with 4 AI employees:
Marketing AI: Creating case studies and capability statements
Operations AI: Managing compliance matrices and project documentation
Sales AI: Drafting proposals and analyzing RFPs
Admin AI: Handling reporting and routine communications
15 hours saved per week.
I've watched too many people lose ground simply because others moved faster.
That's why I'm launching THINK Accelerator, a 4-module course with Skool community support, where you build 4 AI employees for your business. Not teaching theory. Not a course about "AI possibilities."
You BUILD a digital workforce.
Module 1: Your Marketing Assistant is working
Module 2: Your Operations Assistant is deployed
Module 3: Your Sales Assistant is generating proposals
Module 4: Your Admin Assistant is saving you hours daily
No coding. No tech background needed. Just follow the system.
The Accelerator opens at the end of this month.
Those who join will have a 4-person AI team working before their competitors finish their next "AI readiness" meeting.
The revolution isn't coming in one dramatic moment.
It's happening right now, in the companies building their AI workforce while others debate if AI is "ready."
Your competitors are choosing their path; choose yours.
Marvin
PS: Want to scale faster by adopting strategic AI?
Learn how to implement Strategic AI with THINK for free → Enroll in THINK Course.
Start Eliminating the Manual Work Preventing You From Scaling Faster. Get the THINK Guide to learn how for $147.
Get 10 or 20 hours of monthly AI adoption support. Learn about THINK Academy (Trial for 30 days. Cancel anytime).