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Someone told me after a Build Session: "You need to make software that has your brain in it."
I can't clone my brain. But I can teach my thinking, which is how THINK came about.
And what I've realized is this: The real cost of manual work isn't the time lost. It's the thinking lost.
A community member just told me: "Tracking leads, proposals, and deliverables manually. Without automation, I lose time and potential clients."
Most people calculate the time. Four hours on proposals. Six hours on tracking. Eight hours on follow-up.
But they miss the real cost: the thinking lost.
While you're drowning in manual work, you're not thinking about:
New revenue streams
How to scale faster
Which opportunities are actually worth your time
Where the real leverage is
That thinking is where your real value lives. And when you're stuck in execution, that thinking never happens.
I work with a real estate investor drowning in opportunities he can't get to.
He has all the tools. But tools don't solve it, because his problem isn't a lack of tools; it's velocity.
When you're tracking leads manually, writing proposals by hand, and delivering work manually, it takes away from your ability to think bigger.
He needed to clone his thinking into a system. His approach. His standards. Running on their own while he focuses on what only he can do, thinking bigger, seeing opportunities, closing deals.
That's a Digital Employee. Not a replacement for people. An elevation of your thinking to work on things that matter.
This isn't about automation. It's about reclaiming your thinking.
One member built their first Digital Employee in a Build Session and said, “You taught us $20K in ROI, and that only scratched the surface. But the real win? They realized they could do more with less work.
A Digital Employee Has Four Components (And You Already Have Everything)
People ask me: "How do you build a Digital Employee?"
They think it's hard. It's not. You just need a system and a change in approach
A Digital Employee needs the same four things any real employee would need:
Skills — What they're good at doing
A job description — What you need them to do
Access to tools — The systems they work with
Information to reference — Context, standards, templates, guidelines
That's it.
And here's the thing: You already have everything. You don't need new tools. You don't need to build from scratch.
You already know your skills. You already know what needs to get done. You already use tools. You already have templates and processes.
The only difference is: instead of doing it yourself, you're delegating it to an AI tool and the software you use every day, with clear instructions.
One member realized this in a Build Session and immediately built three. Their proposals? Now written by a Digital Employee using their templates. Their leads? Tracked using their criteria. Their deliverables? Managed their processes.
They didn't need new software. They just organized what they already had into a system that runs without them.
So here's what's different about THINK.
While everyone else is debating what AI should and shouldn't do, we're building.
In seven days, you could have one Digital Employee tracking your leads, writing your proposals, and managing your deliverables.
Not theoretically. Not eventually. In seven days.
Pick one. Tracking leads. Writing proposals. Managing deliverables. Or something else costing you revenue.
Then ask yourself the three questions:
Where do I want to be 12 months from today?
What habits do I need to get there?
What's your biggest manual bottleneck stopping you?
Now reverse engineer it. Map out the four components:
What skills does this Digital Employee need?
What's their job description?
What tools do they access?
What information do they reference?
You can build this yourself. Takes about an hour to map out.
Or if you want a shortcut, someone who's done this a hundred times, join the 7-day THINK School trial.
One Build Session. We diagnose your bottleneck, map the four components, and build your first Digital Employee together.
Then you have it running. No debate. No theory. Just results.
My mission is simple: Help others become the best version of themselves so I can become the best version of me.
That's why I write this newsletter. That's why I evangelize THINK.
Because Digital Employees aren't just about automation. They're about freeing you to think bigger. To do work that matters. To become who you're capable of being.
When you clone your thinking into systems that run without you, you reclaim your velocity. Your opportunities. Your future.
That's the difference between someone using AI-like software and someone building Digital Employees.
One keeps you small. One elevates you.
So start with those three questions. Build. Use the Digital Employee Builder if you're doing it solo.
Or join the 7-day THINK School trial and build live with us.
Either way, stop debating what to do. Start building your future.
Marvin