Compound Leverage

Issue #0053

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I was working with an expert who runs a coaching business.

She has a growing community, high-ticket coaching clients, and a very specific approach to helping people.

She wanted to utilize AI to achieve her revenue goals, but wasn't sure where to begin.

Sound familiar?

We spent 75 minutes together and helped her adopt a new approach to growth.

Here's exactly what happened:

First, she described her business to ChatGPT in plain language - her community with subscriptions at $20/month, her high-ticket coaching clients, and how she gets customers from different channels (mostly speaking events).

Then she took a photo of her business model, which she'd drawn on paper, and uploaded it.

She explained what her current customers have in common and shared her 12-month revenue target.

Next, she copied LinkedIn data about her existing customers and pasted it directly into ChatGPT.

That's when ChatGPT began connecting the dots.

We used ChatGPT to refine her offer structure and find potential organizations where her ideal customers gather.

We identified specific groups in her area to target for speaking events.

We found the top five LinkedIn creators that her ideal customers follow, revealing both digital and non-digital communities she needed to target.

The next step is to utilize AI to assist her in executing the following tasks.

• Find speaking events at organizations

• Target customers

• Handle initial outreach workflows,

  Nurture prospects through her free resources related to the problem she solves

Her simple metric?

Five sales calls per week.

Clear coaching and community member targets.

What would have taken her weeks of planning happened in one session.

The key?

We didn't start with "what can AI do?" We started with "What does your business need?"

Then we let AI figure out how to deliver it.

Marvin

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