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Thank you for being a reader.
I want you to ask yourself a question: What do YOU need?
My mission is simple. Move you from an AI tool user to a THINK Strategist.
From chasing a self-imposed AI mandate, "I need to learn AI," to owning how you think with purpose.
The reason I'm still here
There were moments I almost quit writing this newsletter.
I'd ask myself: Is this worth it? Do people care?
Then I would get a comment like this:
"Thank you for providing the no-fluff AI solutions to real business problems for us. Now I want to ask what YOU need and how I can help."
That's not an AI problem. That's a thinking problem.
But here's what happens next: They jump to the mandate. "I need to learn AI so I can automate this."
Wrong move.
Why the mandate fails
You can't automate your way out of a problem you don't think through.
Most people try. They learn AI. They build prompts. They automate the task they hate.
Now they've got a different problem. The automation creates new work. Or it doesn't solve the real issue. Or they're managing the tool instead of the work.
They're still stuck. Just in a new way.
The real separation
Here's what THINK Strategists do different:
They separate the foundation from the execution.
Foundation: "What am I actually trying to accomplish? What thinking do I need to own?"
Execution: "Now that I'm clear, what tool helps me do this at scale?"
Most people skip foundation. They jump straight to execution. Pick a tool. Build. Hope it works.
It doesn't.
What this looks like
You're spending 20 hours a week on lead research. You hate it. You can't hire someone because the criteria keep changing.
Mandate approach: "I'll have AI do lead research faster."
You build a prompt or AI solution. It pulls data. But it doesn't match your actual criteria because you never clarified what you needed or were overly ambitious about what AI could do for you.
Most people revert to a blend of their old way of working.
THINK Strategist approach:
Foundation first: "What makes a lead worth pursuing? What do I need to know before I reach out? What's the decision I'm making?"
You get clear. You write it down. Now you know exactly what matters.
Execution: "Now that I'm clear, how do I do this at scale?"
Maybe it's AI. Maybe it's a spreadsheet. Maybe it's a different process.
But now the tool solves the problem. Because you led and owned the thinking part.
Why this matters
You can't hire your way out of unclear work. And you can't automate your way out either.
What you can do: Get clear on what you're trying to accomplish. Then use AI to get there without losing the human.
That's the separation. Foundation (your thinking). Execution (the tool).
Most people never separate them. So they stay stuck. Doing work they don't like. Without capacity. Missing opportunities.
What I want from you
Three things:
Name the work you're stuck on. The 20 hours a week you hate. The opportunity you're missing. Don't solve it yet. Just name it.
Ask the foundation question. Before you touch any tool: "What am I hoping to accomplish? What thinking do I need to own?" Write it down.
Share what becomes clear. When you separate foundation from execution, outputs shift? What becomes possible? Your answer helps someone else see they don't need to learn AI. They need to think first.
Your mission
This newsletter exists to move you from foundation to execution.
From chasing AI mandates to owning your process.
From doing work you hate to building systems that scale your judgment.
From AI tool user to THINK Strategist.
That's the real work. That's where leverage lives.
I challenge you to begin this journey and see where you end up 12 months from today.
Want to learn how to use AI as a systems thinker would? Stop chasing prompts. Start building assets with your thinking. Get 7 days of THINK School for free.
Enjoy your Christmas holiday,
Marvin