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A few months ago, a workshop attendee I met applied to THINK Academy.
Her form said: four months in business, one customer, spending 20 hours a week copying stuff into ChatGPT.
I asked: "What do your customers have in common?"
"They work at nonprofits. They need help with conference presentations."
"That's who you help. Focus there."
Then I built her a helper.
In one afternoon, Claude checked her LinkedIn, made a plan, wrote down her content ideas, created a to-do list, and identified people to call.
Today, she emailed me. She thanked me for sending her a client. They loved her work.
She stopped guessing and got a system that finds ideal clients for her.
When I sent her someone who needed conference help, it was perfect.
She knew exactly who to help.
Most business owners are unable to do this.
I ask, "Who's your best customer?" They don't know. Or they say whoever just paid them. Or they may have never examined their sales data at that level of detail.
She had ONE customer. We found her pattern to scale around that insight.
What if you have 50 clients? 100?
You can't look at 100 clients while spending 20 hours a week doing busy work.
Here's what people get wrong: they treat AI tools like learning a new software program.
A better question to ask yourself: "If I hired someone to do this, what would they do?"
Then ask:
What's their job?
What do they need?
Who checks their work?
Start with one job.
That's what I did for her.
Put this into Claude, ChatGPT, or Gemini to find your best customer.
"Find My Best Customers
Look at my last 12 months of clients and find my best ones, identify my most profitable and satisfied customers
For each client, check:
How much money they paid me
How much profit I made
How much time they took
What they said about me
Did they send me more customers
Find what my top 5 clients have in common:
What kind of business
How big
What problem I fixed
Who hired me
How they found me
Give me 3 types of customers I should focus on
For each type, tell me:
How many are out there
Who else does this
Why I'm better"
Copy this. Upload your sales and client profile data.
Get your answer in a few minutes.
No busy work. No wasted time.
You wouldn't hire a salesperson who doesn't know who to call.
The workshop attendee found her best customer with one conversation.
Then I used an AI tool to create a digital employee to help her uncover the answer.
Start with Mark. Then build another employee to find and outreach to your best customers.
Marvin