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Are you looking to cut manual work to reach a 12-month goal?

Take our free THINK email course to start implementing business-first AI. Now to today’s article.

Someone asked me:

"I do sales calls and want a simple way to analyze them. What tool do you recommend?"

Here's what I told them: You don't need more tools.

Most would recommend Otter, Gong, or an expensive sales analytics platform. Monthly cost? $200+ per user.

Instead, I built a Sales Call Analyzer using Google Apps Script and a Claude API key.

Here is what I used to do it.

  • Google Workspace

  • Claude API key

  • Strategic prompting

Here's the system I created:

Step 1: Created three Google Drive folders

  • Call transcripts (input)

  • Processed analysis

  • Call summaries (output)

Step 2: Used Google Apps Script (free)

  • Automated the entire workflow and the reporting

  • Connected to the Claude API for analysis

Step 3: Strategic prompts for analysis

  • Tied analysis to my business goal: convert more sales calls

  • Created scoring criteria in a Google Doc

  • Automated weekly summary emails

The result?

Automated sales call analysis, performance scoring, and weekly reports on the sales call patterns.

The monthly cost? Under $10 in API charges (depending on call volume).

The time saved? 3 hours weekly on manual call review.

The beautiful thing is that it all works in Google Workspace. I can share the code seamlessly with team members or other business owners, with no complex setup required.

This is a simple way to test how AI can support your business goals.

No Zapier. No new subscriptions. No complex integrations.

Strategic thinking with existing tools.

Before you subscribe to another AI tool, ask: "Can I solve this with strategic prompting and things I already use?"

What could you accomplish by thinking strategically about how you implement AI in your work?

Marvin

PS: Four ways you can start with THINK.

  1. Free THINK Email Course - A free email course that walks you through our business-first AI implementation approach, THINK. Hit your 12-month goal and cut manual work faster with this 5-day email course.

  2. THINK Toolkit - Are you looking to implement AI but unsure where to start and what tools to use? The THINK toolkit gives you an AI roadmap with framework guidance, implementation tools, a 21-day AI implementation plan, and AI resources to help you get started for $147.

  3. Apply to Join THINK Academy - Talk with us for 20 minutes about your 12-month goals, workflows, and what manual work you want to cut. We will share ways to implement THINK that can support your work.

  4. Strategic Prompting - Strategic prompts help you accelerate progress on your 12-month goals with AI assistants, the tools you use every day, and a change in how you approach building AI prompts. Join the waitlist.

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