Compound Leverage

Issue #018

I'm not sure about you, but I used to dread researching leads.

It felt like a never-ending cycle of clicking links and browsing websites. But now, thanks to ChatGPT, it's become fun.

Here's the new way I do it: I build a prompt, confirm it's linked to the lead and account, and get data about the leads in one place.

No more disconnected research - it's all right there.

But what’s even better?

I can take that info and have ChatGPT analyze it or compare it against my existing data.

This means I have more to work with when I'm doing outreach.

I can show my value and increase my chances of landing a meeting.

Let me walk you through the steps:

1. Write a precise instruction prompt

   • Include name, company, and any info you already have

2. Ask ChatGPT to search for:

   • Company news

   • Personal info

   • Podcast appearances

   • LinkedIn profile details

   • 10Ks or Annual Reports

   • General internet search

3. Request extra context:

   • Industry news

   • Relevant events

4. Add internal data:

   • Past messages or emails

   • LinkedIn profile content

5. Get a results.

Here's where it gets powerful: If you’ve booked a call, have ChatGPT write a sales brief.

The best part?

You've got more information to work with at the end of this process.

You can use it to:

• Craft personalized outreach messages

• Prepare for sales calls with in-depth knowledge

• Identify potential pain points or opportunities

• Tailor your pitch to their specific situation

Why should you care about all this?

• It's fast: Get lead info in minutes, not hours

• It's comprehensive: All the details are in one place

• It's personalized: Tailored to each specific lead

• It's actionable: Gives you clear talking points for outreach

Ready to make lead research painless and more effective?

Try this method.

You might be surprised at how much it changes your approach to sales and outreach.

BTW: I am hosting a webinar on October 17th on using AI to find expiring contracts faster on USASpending.Gov.

If you'd like to see how you can do this, you can register here.

Marvin