Compound Leverage
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This week, I had my first call with a new THINK Academy member.
The company is a home flipping business.
Their business is driven by speed. Speed creates revenue.
They want to eliminate manual work to become faster.
We do a THINK Assessment with our Academy members. They share their goals with us and we build out a plan to implement Strategic AI to reach those goals.
We take their data and our meeting notes to create the assessment.
The Old Way
Here's what I used to do:
Analyze their data
Merge that with my thoughts and our THINK process
Make recommendations and produce the assessment
Put it into a Google Doc and deliver it
Why Automation Isn't The Answer
Some might choose the path of automation.
But automations do not allow you to incorporate your THINKING, which is what people buy from service businesses.
This is where changing how you use AI Assistants can be an asset. It is not about AI doing the work for you. It is about leveraging it to share your insights and THINKING.
The New Way
So what I did is do this:
I used AI to build a repeatable process, not a Zapier automation.
I used Claude to build a THINK Assessment Builder.
I use the builder to output the data as HTML, JSON Context, and create a system prompt.
Then I use an MCP connection with Cloudflare to publish a custom webpage with the assessment results.
AI is not providing the answers. It is amplifying my THINKING and delivering digital assets in the process.
The Result (Snippet)

Same client analysis. Same strategic thinking. But now delivered as a professional webpage instead of a Google Doc.
The difference? I changed how I work with AI instead of trying to automate my old process.
What's Next
What manual work could you eliminate by changing how you use your AI assistant?
Marvin
PS: Whenever you're ready, here are three ways to get your time back:
THINK Email Course - Find your biggest time wasters. Free email course reveals how.
THINK Guide - Our data shows people waste 15+ hours weekly on manual tasks. Get the fix for $147.
THINK Academy - We help you implement AI instead of hiring more people. No IT needed. 12 spots left in 2025.