Compound Leverage

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Got this email yesterday: “Move your agents. We’re shutting down next month.”

Salesforce has acquired the AI tool and will be shutting it down.

Luckily, I only had test projects there.

Why? I work with AI assistants, APIs, and extend or integrate the tools I already use.

This is exactly why I am an advocate for business-first AI.

The New Tool Trap

Someone asked me: “Should I use Gamma for landing pages?

Maybe. But here’s what I do. I build landing pages in Claude.

Create reusable projects. No extra subscriptions needed.”

Before paying for another tool, ask:

• Can my AI assistant do this with strategic prompts?

• Do I need a new subscription?

• What if this tool disappears?

• Am I solving a problem or chasing AI curiosity?

Focus on What Matters

Strategic AI targets high-impact objectives:

Make More Money

• Find your best prospects faster

• Speed research on high-value leads

• Spot upsell opportunities you’re missing

Save Time and Cost

• Remove repetitive work from your day

• Get faster answers to customer questions

• Grow without adding more people

Keep Customers Happy

• Catch problems before customers complain

• Send the right message to each person

• Answer questions before they ask them

The THINK Approach

Before implementing any AI solution:

1. Which goal does this support?

2. How will we measure success?

3. Can existing tools handle this?

4. Will this matter in 12 months?

Most business problems don’t need new subscriptions. They need a change in approach.

Build Smart, Not Shiny

Strategic AI means:

• Use proven assistants first, new tools second

• Test new tools with small projects

• Keep core work on stable platforms

• Ask if this solves a real problem

Don’t build your business on tools that might vanish.

Build on foundations that last.

Your goals deserve more than the latest shiny object.

Start with what you have. Extend what works. Test what’s new.

Always work on things that matter.

Marvin

PS: Four ways you can start with THINK.

1. Free THINK Email Course - A free email course that walks you through our business-first AI implementation approach, THINK. Hit your 12-month goal and cut manual work faster with this 5-day email course.
   

2. THINK Toolkit - Are you looking to implement AI but unsure where to start and what tools to use? The THINK toolkit gives you an AI roadmap with framework guidance, implementation tools, a 21-day AI implementation plan, and AI resources to help you get started for $147.
   

3. Apply to Join THINK Academy - Talk with us for 20 minutes about your 12-month goals, workflows, and what manual work you want to cut, and we’ll give you a free THINK assessment and share if applying to THINK Academy is a fit for you. Limited spots available.
   

4. Strategic Prompting - Strategic prompts help you accelerate progress on a 12-month goal with AI assistants, the tools you use every day, and a change in how you approach building AI prompts. Join the waitlist.