Compound Leverage

Issue #0021

A business owner I met with came to me feeling stuck.

He was looking to AI as the fix, hoping it would unlock his desired growth goals.

As I mentioned on our call, AI along won’t solve the problem you are looking for.

You have a strategy problem that we can fix in under an hour with AI as your helper.

The real insight emerged after we walked through my Think with AI process.

Here’s what we found.

Despite his focus on automating lead generation and using the latest tools, he hadn’t clarified a real strategy.

His best leads weren’t coming from online automation—they came from good, old-fashioned phone calls.

The clients he targeted with AI were all over the place, but his best customers were small business owners with outdated websites, often with specific, simple needs.

He needed clarity on who he targeted and how AI could support those efforts.

So, we shifted his approach with three strategic moves:

1. Lean into What Works: Instead of dropping phone calls in favor of automation, we decided to double down on them. He hired support to handle calls, leveraging his best-performing method to reach his ideal clients directly.
   

2. Define the Ideal Customer Profile: We narrowed his focus to small business owners likely to need quick and easy website updates—clients who weren’t actively searching but were highly likely to convert once they heard about his services.
   

3. Use AI with Purpose: AI didn’t disappear but became an essential support. With a target customer profile, AI tools helped him research and find leads that fit his criteria, streamlining his efforts rather than driving them.

In just a few weeks, he is seeing more traction with THINK. The strategy created focus, and AI amplified it.

Takeaway: AI alone won’t solve problems. It’s powerful, but without a clear strategy, it’s just a tool without a direction.

Ready to Use AI and Strategy Together?

If you want to explore how AI can support your growth, I offer two ways to get started:

1. What is THINK? webpage for free resources and getting started. It’s a great place to get familiar with my process and learn how strategy can transform your approach to AI. Access the Think with AI webpage link here.

2. Go deeper with the Think with AI Toolkit for $49. This toolkit is a hands-on resource designed to help you pair AI with a clear business strategy. Here’s what’s inside:
   

   • Step-by-step exercises to help you define your goals, clarify your customer profile, and set a clear growth direction.

   • AI prompts for targeting leads that match your ideal profile and generating customer insights.

   • Templates that simplify aligning AI with your strategy so you’re set up to scale smartly.

Whether you’re looking to streamline your process, expand your reach, or get clarity on how AI fits into your growth, I am launching a paid version of the newsletter on November 30th.

What’s Included in the Paid Newsletter

• Bi-weekly Deep Dives: Comprehensive insights and strategies implement THINK published on the second and fourth Saturday of the month.

• Exclusive Digital Products:

  • AI Prompts: Actionable prompts tailored to your industry to accelerate your projects.

  • Toolkits: Ready-to-use templates for streamlining AI implementation.

  • Courses & Guides: Step-by-step resources to enhance your AI capabilities.

• Automation:

  • Pre-built automation workflows to save time and eliminate manual tasks.

  • How-to guides on setting up automation for repetitive processes.

• Custom GPTs:

  • Access to specialized GPT models tailored to your specific business needs.

Kickoff 2025 with exclusive AI strategies and tools. Subscribe to our paid newsletter by November 30 and get an entire year for just $99 ($200 for the year or $20 per month)

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AI isn’t the answer by itself—but when combined with a business-first approach, it creates digital leverage.

Marvin