Compound Leverage
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A service business leader called me last week, overwhelmed.
"I've got 10 automations I need to build," he said, rattling off her list. Skip tracing, contract prep, lead tracking, follow-ups...
80 hours of manual work between my staff and me. Every week. Between her and one assistant.
"I've been trying to work on this out for months," he added.
I said. "Share your screen. Let's fix ONE thing right now."
"Right now? On this call?"
"What's your biggest time drain?"
"Sales follow-ups. Takes forever."
"Perfect. Open ChatGPT."
He laughed. "I use that for basic stuff, but"
"Trust me. This will be different."
Twenty minutes later, he had a digital worker for the follow-up process, which went from 6 hours to 30 minutes.
Not with some complex automation. Not with expensive software. But by turning ChatGPT into something completely different—a command center with digital employees.
"I never thought of using it that way," she said.
That's what everyone says.
Most people use AI like a dictionary: ask a question, get an answer. No context, yet expect amazing results.
But what if you used it like a co-worker? Give it a role, goals, context, and authority to think?
We created his first "digital employee":
Role: Sales Communication Director
Goal: Personalize follow-ups at scale
Context: Her CRM data and winning templates
Authority: Adapt tone based on prospect stage
By the end of our call, he said he would like to build three more
80 hours down to 15. In one afternoon.
This is exactly the kind of transformation I live for. Taking overwhelmed service leaders from drowning in tasks to directing digital teams.
It never gets old seeing that moment when someone realizes they don't need an IT department or more tools. They just need to think differently about the tools they already have.
Marvin
Fyi, I'm working on something special for service leaders who want this kind of system. It's a structured way to build your own command center called THINK Accelerator. Still finalizing details, but stay tuned..
Marvin
PS: Whenever you're ready, here are three ways to get your time back:
THINK Email Course - Find your biggest time wasters. Free email course reveals how.
THINK Guide - Our data shows people waste 15+ hours weekly on manual tasks. Get the fix for $147.
THINK Academy - We help you implement AI instead of hiring more people. No IT needed. 13 spots left in 2025.